Beginning a podcast could be a daunting task, but could have significant value for the business. We spoke towards the podcast founders from Business Over Drinks – a podcast about business, entrepreneurship, and much more (with alcohol) – was begun and also the reasons for it.
Co-hosts Terng shares why he began this Start a Podcast and just how it helped him promote their own company SYNC PR and the co-host’s new book (title NSFW). While for brands, it may be different, although the benefits and cost from the podcast are certainly worth exploring.
Here’s why a podcast would make sense for your business.
It is a growing format around the world
Becoming an early adopter isn’t a bad factor. This really is such as the beginning of music or video streaming, everyone’s doing the work, why not you. Podcasts are enjoying that very same groundswell and creating a community of dedicated early adopters.
Though still in the infancy in the area, it’s growing in recognition and gaining followers. This provides the chance to obtain the floor and become the pioneers for podcasts in the area.
Using data in the US, the main market when it comes to podcast consumption, we are able to see strong to exponential development in the number of podcasts and listeners link slot. The issue isn’t if it has happened in Asia, however when it’ll.
Selling yourself and your brand is easier
Some refer to it as shameless self-promotion, however the platform leads to being available to your listeners and selling your brand included in the content. Don’t produce 25-minute advertisements but don’t be averse to promoting your brands or products.
Podcasts are simpler to eat wherever you’re
The audio format causes it to be simpler to digest when driving or gives you whether learning or entertainment option when you are taking trains and buses and much more. It’s an simple and easy , low-data usage option for most of us.
Podcasts create communities
Among the most difficult things for brands to complete is to produce a community. Using their experience, it will help you connect easier to your audience, yet still time provides you with a method to actually enable your personality or values stand out.
However, what we should have started to seem to comprehend is that through podcasts, the speed of engagement will be a lot greater than information. You are able to create a closer relationship together with your listeners through the truth that they think you’re engaging them directly using your podcasts simply because they can hear your voices and also the conversational tone of the content.
There’s an identical trend to how social commerce has become a rise industry in the area as consumers are thinking about creating an association with brands and sellers.
It’s a lot of fun
Everybody is fine with having fun. Although this may not be probably the most professional or essential need to begin a podcast but is a very great one. Should you like your industry or maybe even your brand, then you have to be shouting it in the metaphorical rooftops and letting people understand what you have happening. Utilize it being an outlet to talk about it using the world.
Therefore if you’re still not convinced, pay attention to a couple of podcasts that fit your interests to determine your feelings. It could assist you to better comprehend the medium also it benefits it may dress in your company.
You’ll find them on Spotify and Apple Podcasts, in addition to other major podcast platforms.